This picture shows Prof. Georg Herzwurm

Prof. Georg Herzwurm

Areas of Research: Business and Management, Information Technology, Autonomous Systems, Production Technologies, Robotics-Artificial Intelligence
Thematic Priority: Information Systems, Information Technology, Economics, Software-intensive Business

Field of Work

The Department of General Business Administration (ABWL) and Business Information Systems II deals with computer-aided administration, disposition, planning and control systems in companies and public administration. An essential aspect is the engineering-like collection of requirements, based on classical disciplines such as requirements engineering and IT procurement, for information systems for process digitalization. Progressive digitization offers enormous potential for innovative business models. The success of digitized business models requires not only knowledge of innovative technologies but also sound knowledge of economic issues and the management of digital transformation in the mindset of employees and customers. The chair therefore focuses on customer-centered quality management in the product and business model development of digitized goods. The goal is the development of methods and concepts for customer benefit generating, competitive superior, profitable solutions through digital products and services by means of customer-centric requirements and product management. Application-oriented research takes place in the domains of Advanced Manufacturing, Smart Software Business and Sustainable Mobility.

Personal Information

After studying business administration at the University of Cologne from 1983 to 1988, Herzwurm received his doctorate there in 1992 in the field of computer-aided software engineering. In 1998 he habilitated at his alma mater on the subject of "Systematic derivation of a set of instruments for customer-oriented software product development". From 2000 to 2003, Herzwurm held the professorship for Business Informatics at the Technical University of Dresden. Since April 2003 he has been head of Department VIII for ABWL and Business Informatics II at the Institute of Business Administration at the University of Stuttgart.

As founding member and speaker of the QFD Institute of Germany and director of the International Council for QFD, Prof. Herzwurm is considered a pioneer in Germany for the application of Quality Function Deployment in software development.

Herzwurm is also considered one of the German pioneers in the development of national and international standards and the adaptation of the ISO 9000 series of standards to the software industry. He is a member of the Standards Committee for Quality Management, Statistics and Certification Bases of the German Institute for Standardization (DIN) and ISO/TC 69/SC 8 of the International Organization for Standardization (ISO). Furthermore, he acts as speaker of the technical committee WI-MAW (Management of Application Development and Maintenance) of the Gesellschaft für Informatik e.V. (GI) and belongs to the Steering Committee of the International Conference on Software Business. Herzwurm also holds a position as member of the Advisory Board for the establishment of the Quality Management Research Institute of Zhejiang University, Hangzhou (China), and as an Extended Board Member of the International Software Product Management Association (ISPMA).

In 2000, he was awarded the international Akao Prize for his services to the further development and promotion of Quality Function Deployment. In 2001, Herzwurm was awarded honorary membership of the Iran Institute of Industrial Engineering by the Amirkabir University of Technology, Tehran (Iran) for his commitment to guest lectures and QFD seminars for Iranian companies.


Prof. Dr. Georg Herzwurm
University of Stuttgart
Institute of Business Administration (BWI)
Tel.: +49 711/ 685-82385

To the top of the page