Help for startups with innovative ideas and projects in mobility engineering

Accelerating business startups with the STARTUP AUTOBAHN

STARTUP AUTOBAHN is a joint project of Daimler AG, the University of Stuttgart, the startup accelerator and investor Plug and Play as well as the ARENA2036 research campus.

STARTUP AUTOBAHN focuses mainly on hardware and software ideas and projects that will drive the future of mobility. Startups from anywhere in the world can apply for the STARTUP AUTOBAHN’s accelerator program. Convince the jury with your concept, and you get from three to six months of special coaching sessions and support from mentors as well as the partner firms. During that time, your startup will have use of the coworking space and hardware lab in ARENA2036 and access to Plug and Play’s global network. The ultimate goal will be to entice potential investors to your project on “Demo Day.”

Die Forschungsfabrik der ARENA2036 (c)
The research-area ARENA2036 is also available for young startups.

The partners

STARTUP AUTOBAHN is a joint venture of Daimler AG, the University of Stuttgart, the ARENA2036 research campus (de) and the Plug and Play Tech Center. The latter is headquartered in Sunnyvale, California, the heart of Silicon Valley, and has campuses in Berlin, Valencia (Spain), China, Singapore, Mexico, and Brazil. Plug and Play accelerator programs have helped more than 2,000 startups since 2006. It networks globally with more than 300 enterprise partners and invests in more than 150 startups annually.

„Stuttgart is one of the world's leading automobile and high tech regions and thus offers the ideal prerequisites for startups.“

Saeed Amidi, Founder and CEO, Plug and Play Tech Center

Projects and topics

Sought above all are so-called “hard-tech” startups that develop intelligent solutions for the future of mobility engineering in which hardware and software intersect. STARTUP AUTOBAHN is especially but not solely interested in the following subject matter:

  • IoT manufacturing technology
  • Logistics
  • Location-based services
  • Cybersecurity
  • Biometrics
  • Natural language processing
  • Process optimization
  • Customer experience
  • Predictive analytics

Information on how to apply and eligibility requirements

Who is eligible to apply? What happens once a startup is admitted to the program? You will find all the information you need on this and other topics on the STARTUP AUTOBAHN website.


Sascha Karimpour

Sascha Karimpour

VP Corporate Relations DACH, Plug and Play Germany

Andy Toth

Andy Toth

Investment Director, Plug and Play Germany

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