| Time: | May 28, 2019, 5:30 p.m. – 9:00 p.m. |
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| Venue: | Haus der Wirtschaft Mia-Seeger-Saal Willi-Bleicher-Str. 19 70174 Stuttgart |
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The Italian company Fiat will be celebrating its 120th anniversary this year. The brand has always been synonymous with style, a zest for life and a distinctive design. The perfect example of this is the Fiat 500, an iconic automobile that is just as popular today as it ever was. Its classless, attractive design and almost infinite variety of models make the Fiat Cinquecento something special. Klaus Busse, designer from “Centro Stile Fiat” in Turin – the brands design center – will be explaining the importance of the design for the Fiat brand, and how it is being continuously improved and redesigned.
This lecture will be held in German.